The semantic proximity between the terms "marketing" and "brand" in the German-speaking world has contributed to the belief that marketing is responsible for creating brands.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• brand concept
• marketing concept