concept

advertising values

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Sources

Modeling the significance of advertising values on online impulse ... nature.com Nature Oct 21, 2023 3 facts

claimThe study on online impulse buying (OIB) found that the moderation effect of certain factors was non-significant, but it identified a mediation role for user interface (UI) within advertising values and OIB.

claimHigher levels of integration skills are associated with a stronger tendency to experience impulsive urges to make unplanned purchases online, according to the study 'Modeling the significance of advertising values on online impulse'.

referenceMalafe, Gholipour Fereydoni, and Nabavi Chashmi (2023) studied the impact of advertising values on impulsive and compulsive buying behaviors.