entity

Geert Hofstede

Also known as: Hofstede

Facts (2)

Sources

Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet 1 fact

referenceGeert Hofstede's cultural dimensions theory, which includes individualism, power distance, and uncertainty avoidance, frames how cultural influences affect consumer behavior (Hofstede, 2001).

Cross-Cultural Communication in Global Business: Building Bridges ... almithaqinstitute.com Al-Mithaq Institute Jul 31, 2025 1 fact

referenceGeert Hofstede's cultural dimensions theory and Edward T. Hall's high-context/low-context communication model are widely referenced theoretical frameworks used to explain fundamental dimensions along which cultures differ.