Marketing as a scientific discipline and part of business administration has a shorter tradition in Europe compared to the United States, where marketing methods originated in the 1940s and 1950s.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• marketing concept
• Europe location
• U.S. location