Knowledge Tree
emotional connections
Also known as: emotional ties
Facts (8)
Sources
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 5 facts
imageFigure 6 is a horizontal bar chart illustrating the critical priorities of marketing executives across various strategies, including authenticity, emotional connections, digital media usage, and consumer welfare.
imageFigure 6 is a horizontal bar chart showing the critical priorities of marketing executives across various strategies, including authenticity, emotional connections, and digital media usage.
claimMarketing executives prioritize emotional connections in their strategies to impact consumer desires and decisions.
claimMarketing executives prioritize emotional connections in their strategies to influence consumer desires and decision-making processes.
claimMarketing executives interviewed in the study recognized the strategic use of conditional stimulus in campaigns to stimulate emotional connections and drive desire for products and services.
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 2 facts
measurementSusan Fournier (1998) found that emotional ties to a brand outweigh logical considerations in 60% of repeat purchase decisions.
measurement70% of emotional connections between consumers and brands are tied to identity, which outweighs price in consumer decision-making.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 1 fact
referenceJīnglíng (2024) discusses the balance between authenticity and profit in emotional connections within the context of Li Jiaqi’s business opportunities.