Hsu and Chen (2020) utilized EEG (electroencephalography) to study the effects of subliminal advertising on hotel selection in a neuromarketing context.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• neuromarketing concept
• subliminal advertising concept