Marketing origins in Europe relied on developments in the United States and sought community acceptance by formulating and mathematizing the discipline.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• marketing concept
• Europe location
• U.S. location