In 2008, Frito-Lay hired a neuromarketing firm to analyze consumer responses to Cheetos, the top-selling brand of cheese puffs in the United States, using EEG technology.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (2)

• Electroencephalography concept
• U.S. location