Neuromarketing techniques measure variables including affective responses, emotional valence, arousal, cognitive load, and other cognitive processes.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• neuromarketing concept
• affective response concept