Knowledge Tree
Relations (1)
related 2.58 — strongly supporting 5 facts
Social media is a subset of digital media, as evidenced by their frequent grouping in consumer behavior studies [1], [2] and marketing strategies [3]. Furthermore, social media platforms are specific tools used to facilitate the broader goals of digital media, such as social connection [4] and ethical consumption campaigns [5].
Facts (5)
Sources
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com 3 facts
claimConsumers increasingly use digital and social media to search for product information, purchase and consume products, and communicate experiences with others.
claimConsumers increasingly engage with digital and social media for purposes such as searching for product information, purchasing products, consuming products, and communicating with others about their experiences, according to Vinerean et al. (2013) and Ashley & Tuten (2015).
claimMarketers have increased their use of digital marketing channels in response to the shift in consumer behavior toward digital and social media.
The Children and Screens Guide for Child Development and Media ... childrenandscreens.org 1 fact
claimPositive uses of digital media for social connection include using direct messaging to form friendships that lead to in-person conversations, posting on social media to express identity and find like-minded communities, meeting others online to game, and video chatting with supportive friends or family members.
Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org 1 fact
perspectiveThe authors conclude that digital media is only effective in ethical consumption campaigns when integrated with a broader range of strategies, as reliance solely on apps or social media typically results in only temporary publicity.