Consumers increasingly engage with digital and social media for purposes such as searching for product information, purchasing products, consuming products, and communicating with others about their experiences, according to Vinerean et al. (2013) and Ashley & Tuten (2015).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• social media concept