The authors conclude that digital media is only effective in ethical consumption campaigns when integrated with a broader range of strategies, as reliance solely on apps or social media typically results in only temporary publicity.

Authors

• Person: Not available Organization: ephemera
  Digital consumer activism: Agency and commodification in the digital ...

Sources

• Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org ephemera via serper

Referenced by nodes (1)

• social media concept