purchase intention ↔ consumer behavior

Relations (1)

related 2.00 — strongly supporting 2 facts

Consumer behavior and purchase intention are closely linked as they are both identified as primary outcomes influenced by brand recognition in [1] and [2], and are explicitly categorized together as core keywords in research regarding impulse buying in [3].

Facts (2)

Sources

Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology 1 fact

claimEstablishing a strong, recognizable brand influences consumer perception, consumer behavior, and purchase intent, according to the Open Journal of Social Sciences.

Factors Affecting Impulse Buying Behavior of Consumers - Frontiers frontiersin.org Frontiers in Psychology 1 fact

claimThe research article 'Factors Affecting Impulse Buying Behavior of Consumers' identifies consumer behavior, purchase intention, impulse purchase, emotional influences, and marketing strategies as its primary keywords.