post-purchase stage ↔ Electroencephalography

Relations (1)

related 2.32 — strongly supporting 4 facts

Electroencephalography (EEG) is used as a primary research methodology to analyze consumer behavior and affective responses specifically during the post-purchase stage, as evidenced by studies from Alvino et al. [1], Hsu and Chen [2], Wajid et al. [3], and Zhang et al. [4].

Facts (4)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 4 facts

referenceHsu and Chen (2020) utilized EEG and questionnaires to study Dual process theory across pre-purchase, purchase, and post-purchase stages.

referenceZhang et al. (2021) utilized EEG (ERP) and IRT to study the Repetition Effect, Repetition Suppression, and Celebrity Effect across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceWajid et al. (2021) utilized EEG and a moment-by-moment picture sort technique scale to study the SOR Model, Dual system Model, and Approach-avoidance Model across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.

referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.