perception ↔ neuromarketing

Relations (1)

related 2.00 — strongly supporting 1 fact

Neuromarketing is fundamentally linked to perception as a core area of study in consumer behavior research [1] and as a foundational psychological theory that traces back to the early 20th century [2].

Facts (1)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 1 fact

referenceRecent neuromarketing research includes studies by Tan and Lee (2024) using fMRI and questionnaires; Ülker et al. (2025) using GSR, PPG, and questionnaires; Xu and Liu (2024) using EEG; Zhang et al. (2024) using fMRI and questionnaires to study consumer wellbeing; Adalarasu et al. (2025) using EEG and questionnaires to study emotional intelligence; Khubchandani and Raman (2025) using eye-tracking (ET) and questionnaires to study SOR Theory; Lopez-Navarro et al. (2025) using EEG, EDA, and questionnaires to study perception; Marques et al. (2025) using EDA and FEA to study the Elaboration Likelihood Model (ELM); Šola et al. (2025) using eye-tracking (ET) to study the Technology Acceptance Model (TAM); and Yu et al. (2025) using fNIRS to study anthropomorphism and pro-social behavior.