consumer behavior ↔ Electroencephalography

Relations (1)

related 2.32 — strongly supporting 3 facts

Electroencephalography (EEG) is utilized as a neuroscientific tool to analyze and evaluate consumer behavior across various decision-making stages, as evidenced by bibliometric studies [1], [2] and empirical research [3], [4].

Facts (3)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 3 facts

claimNeuroscientific techniques such as EEG, fMRI, and eye-tracking can evaluate consumer behavior across decision-making stages, including need recognition, evaluation, and post-purchase, by measuring real-time neural responses.

referenceCosta-Feito, González-Fernández, Rodríguez-Santos, and Cervantes-Blanco (2023) performed a science mapping approach to analyze the use of electroencephalography (EEG) in consumer behavior and marketing research.

referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.