Costa-Feito, González-Fernández, Rodríguez-Santos, and Cervantes-Blanco (2023) performed a science mapping approach to analyze the use of electroencephalography (EEG) in consumer behavior and marketing research.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• market research concept
• consumer behavior concept