Knowledge Tree
Relations (1)
related 2.58 — strongly supporting 5 facts
The post-purchase stage is a fundamental component of consumer behavior, as evidenced by studies that analyze consumer decision-making processes across pre-purchase, purchase, and post-purchase stages [1], [2], [3], and [4]. Furthermore, research highlights that the post-purchase stage is critical for evaluating marketing effectiveness and consumer satisfaction within the broader scope of consumer behavior [5].
Facts (5)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 5 facts
referenceZamith et al. (2025) utilized GSR and eye tracking (ET) to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.
claimLee et al. (2017) and Zhang and Lee (2022) assert that the post-purchase stage of consumer behavior provides valuable insights into the effectiveness of marketing strategies and consumer satisfaction.
referenceCasado-Aranda et al. (2020) applied the Theory of consumer ethnocentrism using fMRI and questionnaires to analyze consumer behavior across pre-purchase, purchase, and post-purchase stages.
referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.
referenceGómez-Carmona et al. (2021) utilized fMRI to study consumer behavior across pre-purchase, purchase, and post-purchase stages, with a focus on affective responses.