Knowledge Tree
Marshall McLuhan
Also known as: H. M. McLuhan
Facts (13)
Sources
Evolution of Media Culture in the Context of McLuhans Typology globalmediajournal.com 13 facts
claimAlvin Toffler utilized Marshall McLuhan's ideas to analyze global challenges and problems in his books 'Future Shock' (1970), 'The Third Wave' (1980), and 'Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century' (1990).
claimMarshall McLuhan's works are significant for laying the foundations of a new discipline called medialogy.
quoteMarshall McLuhan stated: “the age of photography, more than any other period, has become the age of gestures, mimic, dancing… Photography brought about a revolution in traditional arts. A painter was no longer able to depict the world that everyone was constantly taking pictures of”.
referenceMarshall McLuhan's typology of media history distinguishes four periods: 1) the pre-writing era in Barbaric societies; 2) the era of the alphabet and phonetical writing; 3) the 'Gutenberg Galaxy' and the development of print culture; 4) the 'Marconi Galaxy' and the formation and evolution of electronic culture.
referenceThe article "Evolution of Media Culture in the Context of McLuhan’s Typology" by Kirillova NB (2016) analyzes the development of communicative systems using H. M. McLuhan’s historical typology.
claimMarshall McLuhan viewed communication means based on electricity as creating a total field of interacting events in which all people participate instantly and uninterruptedly.
claimKirillova NB identifies four historical periods of media culture evolution based on H. M. McLuhan’s typology: the pre-writing era, the millennium of phonetic writing, the "Gutenberg Galaxy," and the "Marconi Galaxy."
quoteMarshall McLuhan stated: “Electricity, just like the brain, makes it possible to contact all forms of being at the same time. It is by coincidence that electricity is visual and aural; first of all, it is a tactile medium”.
measurementMarshall McLuhan died in 1980.
claimMarshall McLuhan's cultural typology is based on the premise that the nature of a society is largely determined by the dominant form of communication, and human perception is determined by the speed of information transmission.
quoteMarshall McLuhan stated: "The phonetic alphabet and the printed word that exploded the closed tribal world into the open society of fragmented functions and specialist knowledge and action have never been studied in their role as a “magic transformer”. The antithetic electric power of instant information that reverses social explosion into implosion, private enterprise into organized man, and expanding empires into common markets, has gone unnoticed… It goes without saying that the universal ignoring of the psychic action of technology bespeaks some… essential numbing of consciousness"
claimThe beginning of the 21st century was marked by a dramatic leap in global information and communication technologies, which created a global media environment or 'global village' as predicted by Marshall McLuhan.
quoteMarshall McLuhan maintains that the Renaissance was a grandiose cultural revolution that lasted two centuries and a half and ended with the emergence of a new kind of world perception and a new kind of culture.