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Marshall McLuhan stated: "The phonetic alphabet and the printed word that exploded the closed tribal world into the open society of fragmented functions and specialist knowledge and action have never been studied in their role as a “magic transformer”. The antithetic electric power of instant information that reverses social explosion into implosion, private enterprise into organized man, and expanding empires into common markets, has gone unnoticed… It goes without saying that the universal ignoring of the psychic action of technology bespeaks some… essential numbing of consciousness"

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