concept

social commerce

Facts (8)

Sources

Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing Feb 11, 2025 2 facts

claimThe growth of e-payment, e-commerce, and social commerce has shifted the study of impulsive buying behavior from physical brick-and-mortar stores to online retail settings.

claimThe proliferation of e-payment, e-commerce, and social commerce has shifted the focus of impulsive buying research from brick-and-mortar stores to online retail settings.

Cybersecurity Trends and Predictions 2025 From Industry Insiders itprotoday.com ITPro Today 2 facts

claimCompanies are addressing social commerce security challenges by implementing mobile-first security solutions designed to prevent data leaks and fortify payment systems.

claimThe growth of social commerce and mobile payments in 2025 is creating elevated risks of data breaches.

Modeling the significance of advertising values on online impulse ... nature.com Nature Oct 21, 2023 2 facts

referenceAbdelsalam S, Salim N, Alias RA, Husain O (2020) published 'Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review' in IEEE Access 8:89041–89058.

referenceAkram U, Hui P, Khan MK, Yan C, Akram Z (2018) published 'Factors affecting online impulse buying: evidence from the Chinese social commerce environment' in Sustainability 10(2):352.

Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research Aug 9, 2025 1 fact

claimE-commerce platforms foster collaborative consumption and promote impulsive group behaviors by incorporating community wishlists and social commerce tools like 'Share to get a discount'.

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 1 fact

referenceHerrando et al. (2022) utilized heart rate variability (HRV) to study social commerce.