The proliferation of e-payment, e-commerce, and social commerce has shifted the focus of impulsive buying research from brick-and-mortar stores to online retail settings.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• social commerce concept
• impulsive buying concept