concept

online impulsive buying behavior

Also known as: OIB

Facts (3)

Sources

Modeling the significance of advertising values on online impulse ... nature.com Nature Oct 21, 2023 2 facts

referenceLina Y, Hou D, and Ali S (2022) published 'Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity' in Frontiers in Psychology, volume 13, article 951249.

claimThe study's focus on online impulsive buying behavior may limit the generalizability of the findings to offline retail or other product categories.

Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research Aug 9, 2025 1 fact

referenceThe Stimulus Organism Response (SOR) model is used by Hashmi, Attiq, and Rasheed (2019) to analyze factors affecting online impulsive buying behavior.