Knowledge Tree
consumer trust
Also known as: customer trust
Facts (6)
Sources
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 4 facts
measurementAdmitting flaws, such as a food brand publicly stating they are fixing a recipe, increases consumer trust by 20% compared to remaining silent.
measurementA data breach causes a 30% drop in consumer trust, with 60% of affected consumers never returning to the brand.
measurementConsumer trust reduces risk perception, with 65% of consumers being more likely to purchase from a brand when credibility is established.
measurementQuick fixes to address post-purchase dissonance can restore 85% of consumer trust.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 1 fact
claimDigital content marketing significantly increases customer trust and boosts customer loyalty, according to studies by de Souza et al. (2023) and Rochefort and Ndlovu (2024).
Cybersecurity Trends and Predictions 2025 From Industry Insiders itprotoday.com 1 fact
claimMichael Smith, field CTO at Vercara, asserts that businesses failing to prioritize protection against ransomware, nation-state attacks, and phishing will be especially vulnerable, putting customer trust and data at heightened risk.