concept

Composite Reliability

Also known as: CR, rho_a, rho_c

Facts (8)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers Nov 12, 2025 6 facts

measurementThe construct 'Emotional commitment' demonstrated an internal consistency (Cronbach’s alpha) of 0.882, reliability (rho_a) of 0.884, reliability (rho_c) of 0.914, and convergent validity (AVE) of 0.679.

claimComposite reliability, consisting of rho_a and rho_c, is a measure used to determine the reliability of latent variables, with values ranging from 0 to 1 and a threshold of at least 0.7 considered satisfactory.

claimHananto and Srinivasan (2024) and Pratama (2024) validated construct validity using Cronbach’s alpha, composite reliability, and average variance extracted (AVE) to demonstrate the robustness and methodological consistency of the measurement model.

measurementThe construct 'Emotional attachment' demonstrated an internal consistency (Cronbach’s alpha) of 0.810, reliability (rho_a) of 0.812, reliability (rho_c) of 0.875, and convergent validity (AVE) of 0.636.

measurementThe construct 'Customer loyalty' demonstrated an internal consistency (Cronbach’s alpha) of 0.811, reliability (rho_a) of 0.812, reliability (rho_c) of 0.869, and convergent validity (AVE) of 0.569.

measurementThe construct 'Digital content marketing' demonstrated an internal consistency (Cronbach’s alpha) of 0.842, reliability (rho_a) of 0.842, reliability (rho_c) of 0.884, and convergent validity (AVE) of 0.559.

Impact of Parenting Style on Early Childhood Learning - Frontiers frontiersin.org Frontiers in Psychology Jun 29, 2022 2 facts

procedureHair et al. (2020) developed a strategy for reflective scales where items with factor loadings between 0.40 and 0.70 should be excluded from assessment if their removal increases the Average Variance Extracted (AVE) and composite reliability values.

claimHair et al. (2020) established that a variable's convergent validity is accepted if the Average Variance Extracted (AVE) value is greater than 0.5 and both the Composite Reliability (CR) and Cronbach’s Alpha are greater than 0.6.