The construct 'Digital content marketing' demonstrated an internal consistency (Cronbach’s alpha) of 0.842, reliability (rho_a) of 0.842, reliability (rho_c) of 0.884, and convergent validity (AVE) of 0.559.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• digital content marketing concept
• Composite Reliability concept