Knowledge Tree
business model themes
Also known as: business model theme
Facts (10)
Sources
Business ecosystems as a way to activate lock-in in business models link.springer.com Mar 28, 2025 10 facts
claimBusiness model themes interact with the intensity of competition, and the novelty theme interacts with the maturity or newness of available technologies.
claimA business model architecture must activate one or more business model themes to account for value creation and appropriation, though changing a business model does not guarantee better performance.
referenceCliment and Haftor studied value creation through the evolution of business model themes in a 2021 publication.
referenceKnobel, Costa-Climent, and Haftor (2024) explored omnichannel-based value creation through the activation of business model themes in retail firms.
accountSpotify activated the novelty and efficiency business model themes during the market entry of its music streaming service (Rayna & Striukova, 2016).
claimA firm is likely to perform highly if it combines business model novelty with any of the other three business model themes: efficiency, complementarity, or lock-in (Kulins et al., 2016; Leppänen et al., 2023).
claimFuture research is needed to understand the interactions between lock-in mechanisms and other business model themes, specifically novelty, efficiency, and complementarity.
claimA business model theme is a specific configuration of a business model architecture that produces a certain kind of business value.
claimThere are four distinct business model themes: novelty, efficiency, complementarity, and lock-in.
claimFirms that activate a novel business model theme typically require complementary factors, such as additional business model themes or specific product market strategies, to succeed according to research by Amit & Zott (2001), Kulins et al. (2016), and Leppänen et al. (2023).