Many neuromarketing studies oversimplify consumer behavior by focusing primarily on neural or emotional responses while neglecting complex factors such as cultural, social, and cognitive influences.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• social influences concept
• neuromarketing concept
• consumer behavior concept