The August 2011 issue of Fast Company described how EEG patterns indicated 'a sense of giddy subversion that consumers enjoy over the messiness of the product' regarding Cheetos.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• Electroencephalography concept