Xu, Chen, Peng, and Anser (2020) explored how gamification enhances online purchase intention in China, utilizing the perspective of cognitive evaluation theory.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• gamification concept
• China location