EEG research determined that consumers respond strongly to the fact that eating Cheetos turns their fingers orange with residual cheese dust, indicating a sense of giddy subversion.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• Electroencephalography concept