Behavioral economists argue that rational economic models fail to predict consumer behavior because they do not account for the realistic context of decision-making, specifically environmental and psychological factors.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• rational economic theory concept
• consumer behavior concept