The Theory of Planned Behavior has been extended to e-commerce by analyzing how positive attitudes toward online shopping, social pressure from peers, and a consumer's perception of their own control over purchasing behavior predict impulse purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (3)

• Theory of Planned Behavior concept
• online shopping concept
• impulse buying concept