Izadi et al. (2022) applied SOR Theory in a study using EEG, questionnaires, and focus group discussions (FGDs).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Electroencephalography concept
• focus groups concept