A U.S. brand's 'rugged' marketing pitch resulted in a 10% sales decline in Brazil because the message did not align with the communal culture.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• U.S. location