Neuromarketing research can help product managers, brand managers, retailers, and advertisers gain a more accurate understanding of consumer feelings toward products by linking brain activity and emotional responses to stimuli, rather than relying on potentially biased self-reported data.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept