Uma Karmarkar advises businesses to select neuromarketing firms that were started by scientists or possess a strong science advisory board, warning against firms that lack the technology or expertise to support their claims.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• neuromarketing concept