Neuromarketing studies conducted in controlled laboratory environments often lack ecological validity, which limits the generalizability of the findings to real-life consumer contexts.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept