Most neuromarketing research has focused on pre-purchase factors such as branding, advertising, and packaging design, while neglecting immediate cognitive and emotional responses at the point of sale.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• advertising concept
• neuromarketing concept
• branding concept