Behavioral finance argues that human psychology plays a significant role in shaping financial decisions, leading to behaviors that may not align with rational economic theories, as cited by Aston & Cassidy (2019) in Robinson Arran's 2023 article.

Authors

• Person: Robinson Arran Organization: Business Studies Journal
  Behavioral Finance: The Psychology behind Financial Decision ...

Sources

• Behavioral Finance: The Psychology behind Financial Decision ... www.abacademies.org Robinson Arran · Business Studies Journal via serper

Referenced by nodes (4)

• human psychology concept
• behavioral finance concept
• rational economic theory concept
• financial decision making concept