Zhang et al. (2021) utilized electroencephalography (EEG) and Item Response Theory (IRT) to study social networking services (SNS) marketing.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Electroencephalography concept