Persuasion tactics in consumer psychology include advertising techniques, word-of-mouth influence, and neuromarketing, which uses brain-based revelations to show how advertisements sway consumer minds, as discussed by Cialdini (2001).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• neuromarketing concept