The introduction of marketing into sales economics in Europe during the 1960s and 1970s was driven by the transition of many markets from sellers' markets to buyers' markets.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• marketing concept
• Europe location