In a Harvard Business School industry background note on neuromarketing, Uma R. Karmarkar discusses research techniques used to decode consumer preferences, such as why people prefer artificially colored snack foods and how to predict the success of pop songs.

Authors

• Person: Not available Organization: Harvard Business School
  What Neuroscience Tells Us About Consumer Desire - Baker Library

Sources

• What Neuroscience Tells Us About Consumer Desire - Baker Library www.library.hbs.edu Harvard Business School via serper

Referenced by nodes (1)

• neuromarketing concept