E-commerce platforms utilize social proof, personalized content, and targeted marketing to directly appeal to consumers' psychological needs for belonging and esteem, thereby encouraging impulse purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (3)

• belonging concept
• e-commerce platforms concept
• impulse buying concept