Marques dos Santos, J. P. and Marques dos Santos, J. D. (2024) conducted an fMRI study on brand perception using explainable artificial intelligence (xAI) in the field of neuromarketing, published in Frontiers in Human Neuroscience.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept