Positively emotional attitudes, such as joy and satisfaction derived from online shopping, play a significant role in predicting impulse purchases.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• online shopping concept
• impulse buying concept