Pozharliev et al. (2022a,b) utilized the Behavioral Activation System (BAS), Behavioral Inhibition System (BIS), dual coding theory, and the social media influencer value model (SMIV) in a study using eye-tracking (ET) and EEG.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Electroencephalography concept
• Eye-tracking concept