Behavioral economics phenomena are defined as observed consumer preference and purchase dynamics that contradict rational economic theory predictions by accounting for the environmental and psychological factors that influence consumer decisions.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (2)

• behavioral economics phenomena concept
• rational economic theory concept