Lin, M. H., Jones, W., and Childers, T. L. (2024) utilized neuromarketing as a tool for scale validation to understand individual differences in affective judgments based on the style of processing scale, as published in the Journal of Consumer Behaviour.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• neuromarketing concept